Christine Ladwig
Strategic and creative copywriter with 10+ years of experience. Located in the suburbs of Chicago, I'm a cat mom to two troublemakers, a paranormal and folklore enthusiast, and a rabid romance reader.
AICPA® Member Benevolent Fund
Goal: Develop an evergreen awareness campaign for the Benevolent Fund for AICPA members to increase understanding of the fund’s purpose as support for members in need (not just a donation vehicle), reduce stigma around applying for assistance, and ultimately drive an increase in Benevolent Fund applications when needed.Facebook
The AICPA® Benevolent Fund provides members with short-term assistance in the event of unexpected hardship. Tap the link to learn more.LinkedIn
Don’t face life’s unexpected obstacles alone. The AICPA® Benevolent Fund provides members with short-term assistance in the event of unemployment, accidents affecting personal or family health, medical expenses exceeding insurance coverage, and more. Tap the link to learn more.URL: aicpa-cima.com/resources/landing/aicpa-benevolent-fundDigital Ads:
300 x 250
Headline:
Don’t face rough waters alone – we’ve got your back.Sub-Head:
Find out more about the AICPA® Benevolent Fund.300 x 50
Headline:
When life throws a curveball, we’re here to help.Sub-Head:
Find out more about the AICPA® Benevolent Fund.
Engage365 Member Communities
Goal: Drive strong early adoption and onboarding to priority Engage365 communities. Build awareness of the platform’s value, and encourage members to join at least one community. This was a long-awaited and frequently asked for member product.A&C NewsletterHeadline:
Engage365 Member Communities coming soonCopy:
Engage365 Member Communities are your exclusive, members-only platform where you can ask questions, connect with peers, stay informed, access curated resources, and engage in real-time conversations that build your career. Learn more at the link below.
URL: https://www.youtube.com/watch?Organic Social Media:
Facebook:
Connect. Share. Grow. Join Engage365 Member Communities and connect with peers shaping the profession. Stay tuned for more information!LinkedIn
Your voice matters. Join Engage365 Member Communities to collaborate with fellow CIMA® members, exchange ideas, and shape the future of the profession together. Stay tuned for more information!Instagram
Engage365 Member Communities are your exclusive space to connect with fellow CIMA® members and be part of an active professional community. Stay tuned for more information!
URL https://youtu.be/mU2p7SqA1s0?si=aIAO0sMX-X6wLQGa
PFS™ Credential Refresh
Goal: Highlight the value of the PFS™ credential and motivate individuals to seek the credentialEmail:Subject line:
[%%FirstName], stand out with meaningful professional differentiationPreheader:
Signal your competence in personal financial planningEmail banner:
Header:
The PFS™ credentialSubhead:
Position yourself as a trusted adviser.Email Body:
[%%FirstName%%],Your clients need informed and objective advice they can trust. The Personal Financial Specialist (PFSTM) credential empowers you to build your practice around meaningful advisory relationships rather than episodic work.As a CPA/PFS you’ll have the experience, ethics and expertise to help your clients achieve their financial goals while expanding your impact, elevating your career, and shaping your practice into one that supports both clients and your quality of life.Benefits
With the PFS™ credential, you’ll have:
• Enhanced credibility as a personal financial planning expert.
• Higher earning potential — CPAs with advisory credentials report increased compensation.
• Stronger client relationships through holistic service.
• Exclusive access to AICPA® tools, resources, professional networks and events.How do I earn the credential?
1. Choose your pathway: Experienced CPA or Certificate.
2. Purchase the required education/exam materials.
3. Meet education, experience, and exam requirements.
4. Apply online as an AICPA member.CTA:
Start your PFS journey today.
Engage 2026: Ride the Next Wave
AICPA® ENGAGE is one of the profession’s premier annual events, bringing together thousands of accounting and finance professionals from across the country. Year after year, attendees return to gain fresh insights, expand their networks, and accelerate their growth.No matter your role or stage in your career, ENGAGE sustains your momentum by delivering the answers, connections, and opportunities that keep you moving forward into what’s next.As the copywriter in charge of collaborating with the graphic design and conference teams, ENGAE 2026 was all about the 10th anniversary and a complete rebrand of the conference. Ten years is a turning point and we needed to create something fresh and new.In 2026, shattering all past records of attendance, ENGAGE 2026 brought 5200 hundred accounting and finance professionals together from around the world for nearly an entire week.Pictures below are live shots from the event itself.
